Starting today I’m going to focus entirely on cold calling. I’m planning to be on the phone consistently, all day. Whether I know who to ask for on the other end or it’s a completely cold call, I’m going to get these calls done.
I’m thinking I can close 2 deals per week if I’m calling at this rate. I’m going to be pricing my deals at a minimum of $2995 upfront or $199 per month with an 18 month commitment. So my goal is to get this to $23,960 per month.
I really like the idea of making my pricing a flat fee. The reason for this is it removes the decision of having to meet and go over details, create a proposal, go back and forth 5 to 10 times and take a whole lot of their time.
This way I can contact more people, quickly see who’s interested, and get buying decisions fast.
I’m going to do at least 2 weeks of this cold call experiment and hopefully get to a point where I can do other acquisition methods instead of calls.
I started calling today.
I started with the phonebook. I went to a section of businesses I didn’t think would get called as often as the typical plumber and roofer.
I set my Cherry Tomato timer for 25 minutes and found that every 25 minutes I can find about 15 companies with bad websites. I put together a list of 30, combined that with the existing leads in my CRM and got started.
I got distracted watching crazy YouTube videos and in order to hit 50 calls I had to keep making calls till 5:40 pm. Interesting observation: 5pm to 5:30pm is hot! I got in touch with owners easily. after 5:30pm it was dead and I mostly left voicemails.
So with 50 calls I generated 4 solid leads, left 17 voicemails and had some conversations. Not a bad day but I know I can do better.
After making some calls today I realized that it’s a local holiday. Seems people are taking it pretty seriously and closing their businesses to go to parades and firework shows.
I’m spending the day making a list for tomorrow and improving my agency website.
I put together a list of about 40 new businesses to call. Turned out to be a niche that is just not cool. Furniture repair businesses are typically older people, single person operations and they don’t care that their websites are some of the oldest on the internet without ever having seen an update.
I ended up coming short and only making 40 calls and getting 3 leads. I need to call in better niches today. I had previously bought business lists before. Wondering if I should try that again.